Target Your Audience

By Device

By OS

By City

By Gender

Our Approach 

Media Buying

We provide old-fashioned direct media buying from private and exclusive sources and bulk it up with access to a rich,
scalable supply of premium inventory, both RTB and non-RTB, bought programmatically.

Video Branding

Video is the unanimous format of choice for branding. It’s most engaging, most expressive, most convenient means to communicate with a mobile audience. From rewarded video in apps to in-read video in editorial content, we can spearhead a dynamic, creative, and meaningful branding campaign for your brand on mobile.

Performance

Curate Mobile’s bread and butter. Our team has worked on CPI/CPE since the terms were coined so we know how to drive users to your app, be it a travel, gaming, utility, or editorial app. With user LTVs and retention consistently above industry average, we’re able to work toward you KPIs!

Transparency, Brand Safety, and Fraud Prevention

These three pillars of trustworthiness are our number one priorities. Maintaining above-board and transparent processes
along with open and direct communication with our clients allows us to build long-term mutually beneficial partnerships.

How We Win

Analytics:

Analytics: We use a three-tiered approach to user targeting
in order to generate audience segments. 

User  Data:
Both objective (IP, device OS, device version etc) AND predictive (age,
gender, income level etc) 

Channel Data:  Both
publisher level (pub ID, in-app vs web, app genre etc) AND network level
(network ID, wifi vs carrier, ISP etc)

Contextual Data:
Location (geo-fencing), time-stamp, interests/category, Creative ID

Iterative Audience Targeting:

Curate Mobile’s Iterative Campaign Improvement model sets us apart. We strategize a launch based on proprietary historical data and continuously augment campaigns by aligning top spender cohorts with top converting cohorts to zone in on the exact audience you want. Check out the process flow below to learn more!

 We can pass back the following parameters:

Conversion date and time

Device IP

Source Name/ ID

Apple Advertising Identifier

Device Operating System and version

Device ID

Offer Name/ ID

Android ID

Google Advertising ID

 We can pass back the following parameters:

Conversion date and time

Device IP

Source Name/ ID

Apple Advertising Identifier

Device Operating System and version

Device ID

Offer Name/ ID

Android ID

Google Advertising ID

We track post-install events such as registrations, deposits, levels achieved and much more. This allows us to optimize in real time  to ensure we are exceeding KPI goals.